A recording studio in Bradford, already established but lacking a professional logo / look and feel. The studio wanted a branding refresh and to re-establish themselves amongst their competition.
The work began by looking at popular symbols and identifying recognisable icons that could be used for inspiration. The two that stood out to me as being the best were sound waves (on their own and from a speaker) and the mixer ‘faders’ or ‘sliders’ found on mixing desks. Both work well as graphic icons because of their linear quality, therefore enabling abstraction as typography.