Speaking to the client for this project, it was clear she loved the natural world and it's ability to
heal using natural remedies. My propositions were based around a simplified icons of a plants
and nature - depicting the idea that like humans, plants need nurture to grow and strive.
The client chose the middle icon, but suggested using the circular format from the other designs.
With the printed materials, texture was added through recycled paper and a collaged overlays to provide a natural and tactile quality.